If you are building a business from scratch, one of the most crucial elements you need to consider is your branding. Unlike what others think, branding is more than the logo or tagline you use. It sets your business apart from the competition and makes it memorable to your audience. Simply put, if your company has no branding, it will look generic.
In case you are not yet convinced, this article will enumerate the many ways branding is essential in any business.
Branding or brand identity is a marketing practice that encompasses everything. It includes the company name, design, logo, typography and symbol. It also defines the voice, the tone, the word choices of the business. It creates the personality and emotions that the business portrays. It helps set the business's tone and serve as their guideline when talking to their customers and communicating their message.
If you are selling shoes, it should be evident to customers what makes you different from Adidas or Nike. A glance at your logo should give people a feel of your brand right off the bat. Do your logo, selected colours, and typography showcase the elegance and charm of your brand? Once your clients and customers become familiar with the branding, they would recognise it even without the logo.
When you apply your branding to all aspects of your business, such as the calling card, the email address, the letter headers, and even your uniform, people will start seeing your business as more professional. That could jumpstart the confidence that they have for your business, and that confidence plays a huge part in building trust.
Coherence is one of the most important benefits of having a consistent brand identity. It makes everything look cohesive despite being on different platforms or media. For example, having a defined brand colour scheme can help you choose what colours to use in various promotional materials. Even if you create an online ad or a poster—two entirely different marketing avenues—your brand may still stand out and appear recognisable.
A well-presented brand can impress a lot of people and increase conversions. Effective branding can act as an advertisement on its own. Even if people do not remember your organisation's full name, branding can help them remember the tiny details or feelings your brand evoked. No advertising impact can be more important than that—especially if you always aim to drive curiosity and make statements with your branding ideas.
Developing business branding includes various elements and a lot of contemplation. For people who know the ins and outs of their business, defining what they want their business to look like can be easy, but it is not the same for others. One thing is true in all this: branding is essential, and you should coherently apply it in all aspects of your business.
Should you need help in developing your business' branding, we can help. Purple Banana is a creative agency in London that aims to create unforgettable digital experiences for clients and their customers through our innovative design solutions. Contact us to learn more about how we can help.