Social Media Marketing 101

December 14, 2020

Social Media Marketing 101

When you own a business, you understand the need to constantly innovate and to keep your target market on their toes. Relying on a single marketing method can be sufficient for one moment; however, you need to spruce things up from time to time to grab the attention of potential leads.

Different companies focus on various platforms to help reel in customers. However, many are recognising the benefits of using social media marketing to achieve their business goals, reach a wider audience and improve their sales.

If you're thinking of improving your social media marketing plan, keep reading. In this article, we'll share with you effective tried-and-tested methods to help you boost your social media game. Are you ready? Grab a pen and paper, and let's get to it!

1. Set goals

Before creating any solid marketing plan, setting goals is essential. If you don't know what you want to achieve, how are you supposed to work your way to accomplish it?

When you create a social media marketing plan, set clear goals that will align with your marketing efforts, such as reaching a certain number of followers, set deadlines for content, and set specific, measurable and time-based goals.

2. Get to know your audience

You can build an effective marketing plan without understanding how your target market thinks. When you're trying to understand your audience, make sure you know their needs, wants and desires.

To do this, learn your demographics, connect and interact with them on social media and other platforms and be open to feedback.

3. Create compelling and diverse content

Some business owners think that only posting a picture on Instagram or sending a tweet is what social media marketing is. However, it's more than that, and you need to continually post creative and clever content so that your target market won't get bored.

When diversifying your content, make sure you're using the right type to gain more attention. Some businesses like to focus on infographics that will explain a lifestyle and connect it to their brand, while others like to use video content to catch their customers’ attention.

4. Share content created by your fans and followers

One of the best things about social media is the ability to connect and share content that your followers made. By sharing user-generated posts, you give your followers a new perspective on your brand and you make them feel that you appreciate their efforts and you're willing to connect with them.

Another thing you should know is that people trust user-generated content more than they trust an actual business. This is because content like this serves as feedback and other customers see your product being used by an average person, making it more relatable and likeable.


Social media is a powerful platform that can help your business achieve your desired sales goals efficiently and cost-effectively. By following these methods and working with a reliable digital marketing agency, you'll be able to collaborate on creating effective and compelling strategies that will boost your brand's visibility, improve sales and gain more followers.

If you're looking to collaborate with a creative digital marketing agency, look no further. We are a team of passionate digital marketers and creatives who offer innovative design solutions that test the boundaries of digital marketing. Give us a call and let's grow your business together!

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