Just as the architectural style of buildings captures current trends, web design also changes to keep up with the times. The internet’s dog days consisted of websites filled with plain text, blue hyperlinks, and kitsch images. But with emerging technologies and the growing demand for an empowering browsing experience, websites are visually compelling with strategic-centric designs.
Unfortunately, it’s easy to get swept away by the limitless possibilities in modern web design, but many still struggle to create a seamless experience for your target readers. It’s tempting to deck out your website with all the eye-catching trends, but there are common web design blunders that can hurt your branding efforts more than meets the eye:
Many people fall for the “above the fold” myth; that’s why websites are often crowded with an onslaught of information at the top of the page. Cramming too many photos, copy, graphics, and other elements that make your design look busy can make your website overwhelming for readers.
Conversely, some websites jump the minimalist bandwagon without realising that minimalism is about removing clutter and not about using white space for the sake of a “clean” look.
In the middle lies a design that looks too confusing, one that plays around with typefaces, colour schemes, images, or even copy that don’t align with your branding.
Modern consumers expect the browsing experience to be quick, seamless, and informative at just a glance, so your web design should promote simple navigation. It’s what guides your readers through different points of your website, so making the navigation complex can steer them farther away from completing their buying journey.
Your web design should indeed reflect your brand personality, but it should also consider your market’s interests, behaviour, and needs. This means your design should empathise with your customers by ensuring the following:
Web design is a form of art that captures your brand essence and executes the elements in a way that suits your target audience’s interests and needs. Beyond making your website look pretty, effective web design should maximise your marketing efforts and solidify your brand.
If you’re looking for a creative marketing agency in London that can help align your marketing efforts with your goals, we can offer tailor-made digital solutions that are designed to drive results for your business.