Get Licensed as the UK's largest provider of security training. With a growing team, and following a recent rebrand their marketing team needed support updating their visual identity toolkit and assets.
Since the inception of Get Licensed, their internal team had led on the development of their own brand, and all internal and external marketing assets. As a result it had become diluted, and how it was utilised varied from asset to asset. Following a rebrand, the team at Get Licensed needed support translating their new offer into a sleek visual identity with updated digital and print assets for use across their internal and external brand touchpoints. Alongside this, the growing team needed a scalable brand asset management (BAM) system to make creating and reusing assets as easy as possible.
We began by expanding the new verbal and visual brand identity guidelines to include step-by-step guides on reproducing their core assets. Alongside this, core marketing assets were created for the team including a primary pitch deck template and social media assets. To ensure every element of the brand was modernised, we commissioned a new marketing image library for the brand. All the new guidelines and assets were then collated and housed in Get Licensed's new digital brand asset management system, built on Frontify.
Read what the Betknowmore team thought about working with us.
“Their team work with immense clarity, from their communication to the quality of their work.”
Digital marketing Manager