Betknowmore UK are a leading charity specialising in supporting individuals with gambling harms. Having become an established charity in 2021, they released their first annual review and impact report in the summer of 2022.
To support their rebrand, the 50ºNorth team wanted a stylish and minimalistic site that reflected their brand's new visual identity, untested for digital assets. The site also needed to house information for a number of dedicated funds and incubators 50ºN support and manage. Given the international presence of the brand, the site needed to be able to translate into various languages for ease of accessibility worldwide.
We translated the new visual identity into a clean and engaging new site, built within Webflow's CMS. Incorporating individually edited cityscape imagery paired with simplistic concrete patterns, the site also features graphic elements based on 50ºNorth's dual-country locations in Brussels and Montreal. To ensure the site was accessible worldwide, we implemented an in-built automatic translation system to allow users to pre-load the site in their respective languages.
Read what the Betknowmore team thought about working with us.
"The thought they gave to the look, feel, and usability of the site was impressive. Purple Banana are understanding, thoughtful and on-time."