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Brand Identity | Web Design

FEMENIN

Client:
Aspire Education Trust
Date:
2019

FEMENIN (or Financial & Economic Literacy of Migrant women for ENtrepreneurship Inclusion) is a multi-national project commissioned by the European Union's Erasmus+ Programme. Managed by Aspire Education Trust in the UK, we were commissioned to create a fresh new logo as well as a light online presence.

FEMENIN is an EU-funded project designed to benefit migrant women by providing high quality training and learning opportunities in Financial and Economic literacy to migrant women, tailored to their needs and specifically designed to support their social and labour Inclusion through Entrepreneurship.

In early 2019, the UK partner, and leader of the project, Aspire Education Trust approached our team to commission a fresh new logo to accompany the launch of the new multi-national project as well as a light holding page to provide an online presence. With a desire for a 'clean, bright, simple and attractive logo', the final logo encompasses both the EU-centric nature of the project, as well as its key goal of helping migrant woman through the central female motif adorned with a star crown.

Commissioned to deliver a light and easy-to-use holding page with a very minimalistic design-scheme, the final design was both easy to access and read. Later on, an additional newsletter page was added by our team to allow the project to deliver an accessible .pdf download of the newsletter to its EU partners.

The final FEMENIN logo
The FEMENIN home page with new logo
Easy-to-read text page
Simple to access news page with file download feature